“Make your customer’s day”- a well-known statement used for all customer types. And many people will agree if we don’t make our customers happy, they can make our lives complicated. What can be worse than a negative word-of-mouth? Lost customers not only affect your business, but also prevent from attracting new customers.
But keep in mind that unhappy customers are like competitors, they give you an opportunity for change and improvement, they can even give birth to new ideas. Win back every single customer or it will cost your business lots.
In evidence to this I’d like to share an Infographic with some stats on poor customer experience and its cost: