It’s not the first time I’m
impressed by Twitter usage. As I’m responsible for social media in
the company I work, I decided to tweet to @CrunchBase with the company issue and got a response back
in 30 minutes. I was so happy, I
imagined sending an email and waiting for the response for hours or even days.
Let’s not forget that there are also companies who never reply.
So, every time I have a problem
with any company, product or service, the first thing that comes to my mind is
Twitter as the quickest, reliable and friendly solution.
"81%
of Twitter users expect a same-day response to questions and complaints aimed
at brands" (Forbes)
As of March 2013, 99% of brands are on
Twitter, and 30% have a dedicated customer service handle, mentions a study by Simply Measured. At the same time Socialbakers publishes a list of the top fastest responding
brands on Twitter, where Halo BCA, is the fastest responding brand worldwide.
It took 3 minutes to respond the request – fast than anyone ever!
By
responding to user questions quickly, every company can resolve different
issues and avoid negative opinion from spreading. This is the best customer
service we used to mention as a priority in today’s innovative world.
Many
companies dedicate full-time employees to respond on Twitter. So if your
company is still missing Twitter, it’s high time to create a profile and very
soon your company will surely benefit from it. Make it easy for your
customers to connect quickly and receive a helpful response.
It’s
all about customers’ delight as well as your company’s prosperity!
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