Friday, December 5, 2014

November Featured Acquisitions



The year of 2014 is coming to its end, but acquisitions don’t lessen. November was not the best deal month, though we can see some featured acquisitions from the world’s giants, such as Microsoft, Google and Yahoo.


It was a successful month for video, photo, analytics and more, but not a social month at all. Very soon I’ll bring to your attention the “acquisition winner” of 2014. I already guess who it can be, but let’s wait one more month.


And here we go with November deals:



AppDirect announced to acquire Leftronic, a data visualization startup that launched four years ago. Leftronic allows businesses to build custom dashboards visualizing important data. AppDirect co-CEO Daniel Saks told me that by integrating Leftronic’s visualizations, AppDirect can give its customers a dashboard for monitoring the status of their apps.




Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s platform and publisher relationships. BrightRoll’s net revenue is expected to exceed $100 million this year, and Yahoo said it expects the transaction to enhance its profitability.




Mail.ru - the Russian internet giant with 100 million users of its mail, social networking and other web-based services - has made an acquisition that will start to bring navigation and location-based services into the mix. It has acquired Maps.Me, a maker of map apps and other navigation services based on OpenStreetMap data and with the ability to work offline.The company will be integrating Maps.Me into its my.com platform.



Microsoft acquired Aorato, an Israel-based maker of security solutions co-founded by veterans of the Israeli defense forces, which only exited from stealth earlier this year. Aorato’s focus is on enterprise services in the cloud and in hybrid on-premise and cloud environments, using machine learning to detect suspicious patterns.



Groupon announced that it has acquired Swarm Mobile, a startup that helps businesses connect with and track their customers while in stores. This continues Groupon’s pattern of expanding its offerings for local businesses beyond daily deals. Earlier this year, for example, it launched individual business pages and announced an iPad-based point-of-sale service.




Customer relationship management company Merkle announced that it has acquired startup 500friends. The startup’s LoyaltyPlus platform allows businesses to run customer loyalty programs in stores, online, and on mobile. It also allows them to identify the customers that are likely to have the highest lifetime value.




Google has acquired RelativeWave, the team responsible for the popular iOS app prototyping software Form. Form is available for Mac and iOS, and allows designers and developers to create rich interactive app prototypes and run them on their iPhone or iPad. As part of the acquisition, RelativeWave has made Form available for free on the Mac App Store.




Yahoo acquired Cooliris – a photo app-maker, in order to build inspiring products, grow engagement, and ultimately revenue. Cooliris was founded back in 2006 and was initially known for creating a “3D wall” for navigating photos and other media content.




VigLink just announced that it is acquiring Boulder, Colo-based startup LinkSmart. The details of how the two products will be integrated is still being worked out, and for now, LinkSmart will continue to operate as a standalone service.






1 comment:

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