Twitter Usage Best Practices

Excited to speak about my favorite social platform – actually Twitter became the source of my social success. It’s so great when your followers’ number grows and they are really your targeted audience waiting for some valuable content from your side every day. Love Twitter! Are you in the same boat with me? If yes, let’s go to some interesting facts on Twitter usage.

Hashtag Usage 

We all know that tweets without hashtags are almost useless. But bear in mind to keep the hashtags to a minimum - 1 or 2 will get you 21 percent more engagement than if you add 3 or more. Hashtags can occur anywhere in the tweet without limitations – at the beginning, middle, or end, the only important thing is to use hashtags relevant to the topic.  

Image Usage 

Along with hashtag usage, keep in mind to compose tweets with images. This gets twice more engagement than those without. Images catch attention as if making the reader anxious to see the content.    

URL Usage

Tweets can be composed with or without a URL. But the ones that include links are 86 percent more likely to be retweeted.

Topic Usage In general Twitter has no limitation of topic usage – you can speak of whatever you desire. In my opinion, it’s more useful to choose a few topics and make them your favorite ones. In this way you become a fan of the topic and you have a proper audience.

Character Usage
140 character usage is the only limitation on Twitter. But this doesn’t meant that we should use it all. The optimal tweet size is 120 characters, which makes it easy for everyone to RT, share, comment. Shorter tweets get more engagement that long ones. Tweets with less than 100 characters get 17 percent more engagement.

Mobile Usage
It’s not a secret that mobile engagement changed the online presence. Twitter says that 60 percent of its active user base accesses the service via mobile devices. Compete found that 18 to 34 year olds are 21 percent more likely to be logging into Twitter primarily via a mobile device.

Date Usage
Many of us use social platforms (mostly for brand engagement) throughout the week. Only 19 percent of brands tweet on the weekends, Twitter engagement is 17 percent higher on those days for brands. So it’s wise to use some services, which allow you to schedule tweets. It makes your life easier, you can schedule for weekends, whole week, why not for a month?

80 percent of world leaders use Twitter. What about you?