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Tuesday, March 31, 2015
Twitter Usage Best Practices
Excited to speak about my
favorite social platform – actually Twitter became the source of my social success. It’s so great when your followers’ number grows and they are
really your targeted audience waiting for some valuable content from your side
every day. Love Twitter! Are you in the same boat with me? If yes, let’s go to
some interesting facts on Twitter usage.
all know that tweets without hashtags are almost useless. But bear in
mind to keep the hashtags to a minimum - 1 or 2 will get you 21 percent more
engagement than if you add 3 or more.
Hashtags can occur anywhere in the tweet without limitations – at the
beginning, middle, or end, the only important thing is to use hashtags relevant
to the topic.
with hashtag usage, keep in mind to compose tweets with images. This gets twice
more engagement than those without. Images catch attention as if making the
reader anxious to see the content.
can be composed with or without a URL. But the ones that include links are 86
percent more likely to be retweeted.
general Twitter has no limitation of topic usage – you can speak of whatever
you desire. In my opinion, it’s more useful to choose a few topics and make
them your favorite ones. In this way you become a fan of the topic and you have
a proper audience.
Character Usage 140
character usage is the only limitation on Twitter. But this doesn’t meant that
we should use it all. The optimal tweet size is 120 characters, which makes it
easy for everyone to RT, share, comment. Shorter tweets get more engagement
that long ones. Tweets with less than 100 characters get 17 percent more
Mobile Usage It’s
not a secret that mobile engagement changed the online presence. Twitter says
that 60 percent of its active user base accesses the service via mobile
devices. Compete found that 18 to 34 year olds are 21 percent more likely to be
logging into Twitter primarily via a mobile device.
Date Usage Many
of us use social platforms (mostly for brand engagement) throughout the week. Only
19 percent of brands tweet on the weekends, Twitter engagement is 17 percent
higher on those days for brands. So it’s wise to use some services, which allow
you to schedule tweets. It makes your life easier, you can schedule for
weekends, whole week, why not for a month?
percent of world leaders use Twitter. What about you?