The reason I decided to write this post is the story I’ve recently read in Facebook - a touching story, which made my friend's day...
One of my friends was telling about his birthday best present. You cannot even imagine - it was a letter from Lufthansa, a German airline, the largest one in Europe. It said: “The captain of the plane wants to speak to you”. After a while a call from that same captain... What a surprise! He called my friend to congratulate his birthday. Unbelievable! It really made my friend happy. I guess it’s a feeling of being important – who doesn’t need to feel special?
A minute call and the whole world will learn about it. Why can’t we make people happy and at the same time spread some good will?
Another story I read once is about a sick woman, who had recently had medical treatment that made her feet numb. Her daughter ordered six pairs of shoes from Zappos, in hope that at least one would work. Unfortunately none fit her and they had to return all the shoes back, explaining the reason. In two days they received a large bouquet of flowers from the company, wishing her health, along with an upgrade to “Zappos VIP Member". So impressive!
Every company says that their customers are #1 priority, they do every possible thing to delight them, but do they all receive success stories from their happy customers? Do they all “talk the talk” and “walk the walk”? I’m sure not.
Providing an excellent customer service is a must. It’s the most important point in every business which will make you stand out from the rest of your “one-click-away” competition.
Make customers feel important and appreciated as my friend felt on his special day. Treat them as individuals, value sincerity and try to give more than expected. Create a culture of customer service, the best, unforgettable one; help your customers help you!