What can be better for a company
than customer success stories?
The reason I decided to write
this post is the story I’ve recently read in Facebook - a touching story, which made my friend's day...
One of my friends was telling about his birthday best present. You cannot
even imagine - it was a letter from Lufthansa, a German airline, the largest one
in Europe. It said: “The captain of the plane wants to speak to you”. After a
while a call from that same captain... What a surprise! He called my friend to
congratulate his birthday. Unbelievable! It really made my friend happy. I
guess it’s a feeling of being important – who doesn’t need to feel special?
A minute call and the whole world
will learn about it. Why can’t we make people happy and at the same time spread
some good will?
Another story I read once is
about a sick woman, who had recently had medical treatment that made her feet
numb. Her daughter ordered six pairs of shoes from Zappos, in hope that at
least one would work. Unfortunately none fit her and they had to return all the
shoes back, explaining the reason. In two days they received a large bouquet of
flowers from the company, wishing her health, along with an upgrade to “Zappos VIP
Member". So impressive!
Every company says that their
customers are #1 priority, they do every possible thing to delight them, but do
they all receive success stories from their happy customers? Do they all “talk
the talk” and “walk the walk”? I’m sure
not.
Providing an excellent customer
service is a must. It’s the most important point in every business which will
make you stand out from the rest of your “one-click-away” competition.
Make customers feel important and
appreciated as my friend felt on his special day. Treat them as individuals, value
sincerity and try to give more than expected. Create a culture of customer
service, the best, unforgettable one; help your customers help you!
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