Tuesday, March 31, 2015

Twitter Usage Best Practices

Excited to speak about my favorite social platform – actually Twitter became the source of my social success. It’s so great when your followers’ number grows and they are really your targeted audience waiting for some valuable content from your side every day. Love Twitter! Are you in the same boat with me? If yes, let’s go to some interesting facts on Twitter usage.

Hashtag Usage 
We all know that tweets without hashtags are almost useless. But bear in mind to keep the hashtags to a minimum - 1 or 2 will get you 21 percent more engagement than if you add 3 or more. Hashtags can occur anywhere in the tweet without limitations – at the beginning, middle, or end, the only important thing is to use hashtags relevant to the topic.  

Image Usage 
Along with hashtag usage, keep in mind to compose tweets with images. This gets twice more engagement than those without. Images catch attention as if making the reader anxious to see the content.    

URL Usage
Tweets can be composed with or without a URL. But the ones that include links are 86 percent more likely to be retweeted.

Topic Usage In general Twitter has no limitation of topic usage – you can speak of whatever you desire. In my opinion, it’s more useful to choose a few topics and make them your favorite ones. In this way you become a fan of the topic and you have a proper audience.

Character Usage
140 character usage is the only limitation on Twitter. But this doesn’t meant that we should use it all. The optimal tweet size is 120 characters, which makes it easy for everyone to RT, share, comment. Shorter tweets get more engagement that long ones. Tweets with less than 100 characters get 17 percent more engagement.

Mobile Usage
It’s not a secret that mobile engagement changed the online presence. Twitter says that 60 percent of its active user base accesses the service via mobile devices. Compete found that 18 to 34 year olds are 21 percent more likely to be logging into Twitter primarily via a mobile device.

Date Usage
Many of us use social platforms (mostly for brand engagement) throughout the week. Only 19 percent of brands tweet on the weekends, Twitter engagement is 17 percent higher on those days for brands. So it’s wise to use some services, which allow you to schedule tweets. It makes your life easier, you can schedule for weekends, whole week, why not for a month?

80 percent of world leaders use Twitter. What about you?

Friday, March 13, 2015

Generations Living in the Present High -Tech World

We live in an age when one can meet seven different generations - radically different ones. Each generation has its characteristics, interests, attitude, likes and dislikes, and each approaches technology and life quite differently.

Incredible technological changes made it difficult to live in the same society with many of them. For such a broad topic, I went in search of generations existed in the 20th century. According to which there have been five generations living in 20th century and the division of every “generation category” differs, depending on the age range of 18 to 25.

20th Century Generations:
GI Generation/Greatest Generation - born 1901-1926
Mature/Silents - born 1927- 1945
Baby Boomers - born between 1946 and 1964
Generation X - born between 1965 and 1980
Generation Y/ Millennial - born between 1981 and 2000

Prior to these generations, Lost Generation (1883-1900) also existed. But one can hardly find people living at present or who knows, maybe there are some.

While speaking about technology we come across Baby Boomers most of all, who have lots of difficulties with this innovative world. Generations before Baby Boomers have nothing to do with technology; they are so far from it and live their calm life without even realizing what they miss. On the contrary Baby Boomers try to keep pace with the innovations and the most complains come from their side. That’s why many modern technologies like co-browsing, live chat, screen sharing and many others come to help them.

Generations coming after Baby Boomers very much differ not only from Baby Boomers, but from each other. The Generation X is not very much interested in traditional perks and needs to make clear what they are looking for (having patience to wait), the Generation Y loves challenge, they are flexible, multi- tasking, true team players, but want everything right now.

As for the 21st century, here we already have two generations, and I guess that if before the category range was big enough (18-25 years), now it will change faster, as everything in this world changes at such an enormous speed.

21st Century Generation:
Generation Z/Boomlets – 2001- 2009
Generation A/Alpha, 2010-2025 

I’m almost sure that at the end of the 21st century today’s new generations may appear in the same situation as Baby Boomers. Life is like a marathon, and you should run fast to keep up with all the new things.