Wednesday, February 9, 2022

Changing the Mindset of its Nation


Education has always been the most important investment in human capital. By investing in education, every nation invests in the development of human resources, which always pays off. And here comes Buildup, a talented team, who created a great program to change the mindset of its nation.

Which nation you will ask? The oldest, the greatest, the smartest – the Armenians.  

Who are creators? Started by the creators of Armenia’s Awesome Foundation, the concept of BuildUp is to form a community of 200+ top CEOs, Directors, and Professionals from the Armenian technology community worldwide to develop technology-industry talent at home in Armenia.   

I was just notified that BuidUp launched a new tech school in Armenia - such a great job! I’m proud to be an Armenian and I'm sure that this team will achieve great success!



Saturday, January 29, 2022

How to Make Your Website the Benchmark for Search Engines

 


Well, it was long ago when I published my
latest blog, we have been living times which affected every single person in the world. Changes, that no one would ever have expected. And every time I repeat to myself “it will never be the same again”. Well, it won’t, but let’s turn those changes into opportunities.
And on this note, I made up my mind to become a SEO expert, without realizing how interesting and important it is. Never in the history people craved reliable information so much, and search engines know about it.

Does your website provide high quality content? Is it trustworthy and reliable? If so you should be rewarded with better ranking, shouldn’t you?


SEO is a Marathon!

SEO is an endless process, it takes time, so be patient.

Well, search engines and SERPs (Search Engine Results Pages) are always changing, meaning your strategy should also change.

Take the time you need to create your strategy. Research keywords to create valuable content for your readers. Put yourself in your customers’ shoes to discover their intent. The content should be clear, qualitative, the one people trust. It should benefit both: users and search engines.


Why SEO is Important?

Google is the largest search engine in the world and SEO is a free traffic, the traffic that converts well. So why not use it at its best?

But what to focus on when it comes to SEO? Well, first of all you should build an authoritative website, - a website, that provides value consistently over time. It should also load quickly and be user-friendly.


Optimizing Your Website for SEO

There is no right way to structure your website, one structure cannot work for everyone. It should be logical and easy to navigate. Remember how many times you visited a website and couldn’t find what you meant to. Imagine, search engines analyze millions of websites, and it’s your job to analyze your specific audience’s behaviors. Also, search engines will not recommend a poor site to anyone.

On-page (aka “on-site”) SEO should be prioritized. Headlines, subheadlines, URL slugs, meta tags fall into this category. You cannot do much with off-page SEO if you don’t pay attention to the fundamentals - your on-page SEO.

Every keyword should be optimized for one web page. It should appear in your headline, preferably as close to the beginning as possible, in the slug, in subheadline, throughout the body copy. You can use a mix of keywords and LSI (Latest Semantic Indexing) keywords – variations of your keyword throughout your content.

As for off-page (aka “off-site”) SEO, it refers to different ways you optimize your website via external means – social media, guest blogging, business directories, influencer marketing. Find link building opportunities. It’s important to focus on backlinks with high page authority, and remember backlinks to your site show how trustworthy you are. (I’ll cover more on/off page SEO in my next blog, so stay tuned!)

When you are done with website optimization, you can immediately see greater conversions, even if you have low traffic.

Monday, September 25, 2017

We are What We Eat, We are What We Serve Others


We've heard lots of such phrases in our life and they all seem to be true. When I first read “ we are what we tweet” a smile appeared on my face, but really, we share what we are interested in, we speak about things we are comfortable about, what makes us happy or disturbs us.
And the same refers to the service we deliver. If we are a great company, we serve our customers accordingly. In other words, we serve with all our heart and willingness to make our customers happy.
Well, today I’d like to dive deeper into customer service, mentioning one of the greatest experts in the field, Chip Bell, whose book I just finished reading.
Months ago I attended ICMI conference where I was presented one of his books. I adore attending conferences, there are so any advantages - starting from making good friends to interesting content and learning new things. As you know, some of the  conference speakers sign an ‘x’ number of books and present to attendees. This is another beloved part from conferences, as I always have long flights home and book reading helps greatly to spend the time on board wisely.
The book I am going to speak about is called “ Kaleidoscope”, based on the fundamental values driving  innovative service. It was another powerful wake up call for me to start another post and bring some decisive thoughts to my readers’ attention.
Besides recommending you to read the book, I want to point out some interesting facts detailed in the book, which will help us understand if we are really here to serve and make difference to our customers:

  • Good service leaves customers satisfied, innovative service makes them swoon and become zealous advocates for your business. Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial.
  • Good is the key to customer retention, but unique is the secret to customer advocacy.
  • It is an innovation to all service providers to constantly up their game.
  • Generosity is the key to opening a door into a garden of opportunity for a more expansive relationship.
  • We live our lives on promises. Service begins with a promise made or implied.
  • Honor and trust are the lifeblood of repeat business.
  • Be slow to blame, quick to affirm and the very best at celebrating your customers. Always do what you say you will do. If you cannot, renegotiate early.

Chip also recommends us to start every day with an “ it’s showtime!” attitude. And when I met him, I did understand that his attitude was similar! Just imagine this and your life becomes full of adventures.
So what? Are we here to serve and make a positive difference in our customers’ lives? Many will say “sure” Can you act like every day is your customer’s birthday, treating different customers differently? Can you be the giver you hope your customers become? Can you be a rainbow in someone’s cloud…?

Friday, July 28, 2017

Social Customer Service - a Company-Wide Value

In the world of social, where everyone is engaged in at least a few social platforms, the value of social customer service changes, becoming everyone's job, regardless of employee position. Social channels present an amazing opportunity for companies to engage with existing and potential customers. And when many employees are involved in delivering customer service across social channels, it becomes a strategic opportunity for the company.

It's clear, that not everyone can handle the customer message to the end, they can at least pass the issue to a trained ear to figure out what actions need to be taken to help and satisfy the customer. Besides having skilled, knowledgeable people behind company's social media handles, whole staff should be trained for delivering minimum care when occasion occurs.

What is the Secret Sauce to Great CX?
Well, the secret sauce to great CX is providing fast support and when many people are in the game, success is inevitable. Social customer care gives you the ability to think carefully about the reply and do all that in a casual, friendly conversational voice.
People trust other people more than company official representatives. Side help can lead to better results, agree?

What is the impact of your team in your organization? Do you coach and mentor all employees to be ready for minimum support? Can they all become key contributors by solving problems independently?

Keep in mind that omnichannel customer service starts with every single employee and only ends with technology, coach employees for primary knowledge readiness and you will win the competitive game.


Monday, February 1, 2016

Let's Change Customer Service This Year!

Well, I made up my mind to put some efforts in changing today’s bad customer service and will exchange all personal bad experience with my readers this year (anyway hoping not to have many).  We all are experiencing unsatisfactory customer service interactions here and there, but in most cases we keep our emotions to ourselves, thinking that nobody cares, or that it’s pointless to complain. In this way we let it slide without any punishment, make a mental note to avoid the company in the future, and that’s it.

My previous article was about airlines’ bad service, and today’s experience is related to hotels. Both services are very popular nowadays for many people who travel for both pleasure and business.

Recently I had an unpleasant customer service experience with a well-known hotel chain Citadines, a member of The Ascott - a Singapore company known as the world's largest international serviced residence owner-operator, functioning in 95 cities across 27 countries.
Citadines is one of its three award-winning brands which we liked during our vacation spent in Lyon last summer. As all loyal customers, we decided to spend our winter vacation in the same brand, but this time in Tbilisi, Georgia. It’s our neighboring country and it is usually a four-hour ride from Yerevan where I live.
So, without even imagining that we’ll have any force majeure, we booked a non-refundable family room for four people. When we heard the weather forecast with heavy snowstorms for the next few days, we sent an email to announce about the weather “surprise” we had, asking to cancel our reservation. Well, we “may” have reached Tbilisi in fourteen hours instead of four, but when you travel with kids, you try not to disturb them so much.
Soon we received a reply from the hotel representative asking for our phone number to speak to us. We called the hotel, and the lady told that when their management is back, they hope to refund our money back. Afterwards we received another email, saying that they cannot refund, instead next time when we book the hotel, they will make some discounts. 
I couldn’t imagine, that the “reputation” of a worldwide operator could cost 550$. Is this a huge amount for a hotel chain? Was it worth spreading the world about hotel bad experience? I am complaining not about Tbilisi, but the whole chain policies and normal human interactions.
My next step was tweeting to the company, and imagine, they have a “good” social care - the respond came the next day with the usual regretting tone for the bad experience we had, asking for the details of our reservation… Anyway they haven’t refunded. Later on we received an email, saying that they will try to make 50% discount on our next arrival. And what would you do in our place? Would you book the same hotel any more after all this?
They really had an opportunity to turn our negative experience into a positive one, an opportunity to make us remain loyal and not walk away. But reality is that they earned 550$ instead of maybe thousands of dollars, and which is more important – they could escape negative word-of-mouth. 
This is today’s reality and I am sure many people all over the world experienced such incidents. But time changes and we should express our opinion, tell about our poor experience in hope that one day we’ll really have a better service with better human interactions. We should build our future! Build it today!

Tuesday, January 26, 2016

Recognizing Airlines Poor Customer Service


If the customer service is the new marketing, this means many airlines lack marketing at all. I thought that I’m the only complainer in my surrounding, but after reflecting my “mood” on social channels, I did understand that it’s a global problem and should be solved somehow.
I’ve been traveling much recently, and I already know that US domestic flights almost never depart on time, accordingly arrivals are also late. You may be lucky a few times, but it’s just a chance.
Another thing is when you arrive in the airport and they say that the landed plane is too small and some of the passengers cannot get on board. “We are sorry, but you can take another flight tomorrow only”. But do I have that tomorrow at my disposal? And why should I stay one more day away from family? Yes, this happened to me while travelling from Bozeman, Montana to LA. And that was United Airlines. But United is not an exceptional example of a bad service.
When you have multiple flights with a company, you can use your bonus miles, right? And this is the only reason I’ve been travelling with Aeroflot for many times. It really used to be a good company, but what happened to it?  
Once I had to wait three hours on board in New York airport, we even had lunch during this period - I never had any meal on board before the flight in my life...
Then this happened again, but with a two-hour delay. But today I started thinking that the world doesn’t like “Russian airline”, maybe it’s politics? My London flight was also delayed…
But the delays are not the only reason for my “unmoody”post. Last time one steward made me very angry. Personal behavior is worse than company’s one, and the steward’s bad service was a slap for me. In case of flight delays many reasons can be found, sometimes even reasonable ones, but the crew selection factor is within an airline’s control, within their customer service obligations.
Imagine sitting in the plane for two hours waiting for the flight. You cannot sit any more, especially thinking that after departure you’ll have to sit nine more hours to get to your destination. I stood a while, and then walked in the direction of the 1st class. It was 70 percent empty. A steward was approaching from the economy class… “I’m sorry, can I change my place from the economy class?” was my question to him. He replied in a very rude way “NO” and left. 
I started thinking how impolite he was, he could have explained me that he had no right to do so, as my ticket was a cheap one, etc. Although I heard thousand times, that passengers give some 50-100 dollars to crew members and they change their seats without any difficulty. Money works everywhere…
Well, I went to my seat. Three hours later I could think about nothing, but standing. I decided to walk to the lavatory to stand a bit. A man was sleeping with his feet stretched in the front row. He was alone in that row, two vacant seats next to him. I sat to stretch my feet for a while, when I noticed the same “Sergey” passing by. He looked strangely at me and came back, asking if that was my seat. I explained that I sit next to the window in the same economy class, next to a fat lady and decided to have some rest here…
“You should return to your place, and the sooner, the better”, was his reply. But why? In this case I was in the same class, I wasn’t disturbing anyone, and I used to change my seat lots of times with different companies and never had such a bad experience with the crew.
I was more than insulted. Now when customer service is a priority in every field, for any biz, when we do speak about exceptional customer service in all the parts of the world, why do you keep such rude and unfriendly employees, Aeroflot? Why do you put the company reputation in the hands of such individuals? Why should a steward change the face of the whole company? Why Aeroflot, why…

Monday, December 14, 2015

ICMI's Top 50 Thought Leaders of 2015 - a Proud Team

An intriguing title, right? Yes, I am both proud and honored to be listed among ICMI's Top 50 Thought Leaders of 2015! One thing is being in the same list with customer service experts and another one is being #5!  I’m so appreciative to all who voted for us. Also special thanks to CallCenterICMI!

I’ve been following most of the team members already and would recommend you doing the same. You’ll only benefit having this team join your community, believe me. 
  1. Marsha Collier | @marshacollier | Author, Speaker, and Founder of #CustServ chat
  2. Shep Hyken | @hyken | Customer Service Speaker and Author
  3. Kate Nasser | @katenasser |Coach, Trainer, and Speaker
  4. Flavio Martins | @flavmartins | VP Ops at @DigiCert, Author of #WinTheCustomer
  5. Anna Sabryan | @annasabryan | #SocialMedia & #DigitalMarketing Professional, PM @OracleServCloud
  6. Doug Sandler | @djdoug | Professional Speaker, Best Selling Author of Nice Guys Finish First
  7. Peter Gregg | @pfgregg | Philanthropist and Customer Service Advocate
  8. Bill Quiseng | @billquiseng | Customer Service Speaker and Blogger
  9. Rosetta Lue | @rosettalue | @Philly311 Executive Director & @PhiladelphiaGov Chief #CustServ Officer
  10. Roy Atkinson | @RoyAtkinson | Customer Service Writer & Analyst
  11. Steve Curtin | @enthused | Author of Delight Your Customers
  12. Jeanne Bliss | @jeannebliss | Cofounder of Customer Experience Professionals Assoc.
  13. Chip Bell | @ChipRBell | Customer Service Expert, Keynote Speaker, and Business Consultant
  14. Jeremy Watkin | @jtwatkin | Head of Quality for @1callres & Blogger for @commbetterblog
  15. Sheila McGee-Smith | @mcgeesmith | Contact Center/Enterprise Communications Industry Analyst
  16. Blair Pleasant | @blairplez | Unified Communications & collaboration and Contact Center Industry Analyst
  17. Al Hopper | @AlHopper_ | Co-host of #CustServ chat and Co-Founder of @Social_Path
  18. Joshua March | @joshuamarch | Founder & CEO of Conversocial
  19. Adam Toporek | @adamtoporek | Customer Service & Customer Experience Fanatic
  20. Blake Morgan | @BlakeMichelleM |Customer Experience Advisor, Forbes Write, @SOCAP Board Member
  21. Geraldine Gray | @GeraldineGray | Salesforce MVP
  22. Mark Bernhardt | @ImMarkBernhardt | Career Student/Practitioner of How Customer Service, Design, PR, Social Media & Web Support Brand
  23. Nancy Porte | @nporte | VP of Customer Experience at Verint
  24. Alan Berkson | @Berkson0 | TEDx speaker & Influencer Relations @Freshdesk
  25. Greg Ortbach | @gregortbach | Sr. Account Manager @Arcanebrand in #LdnOnt & Co-host of #CustServ chat
  26. Sean Hawkins | @SeanBHawkins | Customer Service Manager and Speaker
  27. Ian Jacobs | @iangjacobs | Senior Analyst at Forrester
  28. Greg Yankelovich | @piplzchoice | Customer Experience IQ Blog
  29. Jodi Beuder | @cx_jodi | Marketing & #CX Fanatic, Founder of jb&co
  30. Brad Clevealnd | @bradcleveland | Author and Consultant, Former President & CEO of @CallCenterICMI
  31. Andrew McFarland | @andy_mcf |Author, Blogger @ Pivot Point Solutions
  32. Nancy Jamison | @nancyjami | Contact Center Analyst at Frost & Sullivan
  33. Mike Aoki | @mikeaoki | Contact Center Trainer and Speaker
  34. Sarah Stealey Reed | @stealeyreed | Editor of @JoinRelate
  35. Jeff Toister | @toister | CPLP, Author of Service Failure, Blogger: Inside Customer Service
  36. Andrew Neff | @Andrewincontact | VP at Keynomics
  37. Erica Strother Marois | @ens0204 | Community Specialist at @CallCenterICMI, Founder of #ICMIchat
  38. Tricia Morris | @triciaemorris | Customer Service Blogger
  39. Leslie O’Flahavan | @LeslieO | E-WRITE Honcho & Writing Teacher
  40. Darren Prine | @darrenprine | Providing Information on Cloud Based Contact Center Solutions
  41. Jenny Dempsey | @jennysuedempsey | #CustServ @dmvorg & Writer @commbetterblog
  42. Justin Robbins | @justinmrobbins | Community Director @ThinkHDI & @CallCenterICMI
  43. Jess Greene Pierson | @JGPierson | Customer Experience at Insightly
  44. Nate Brown | @CustomerIsFirst | Customer Service Experience Blogger and Speaker
  45. Paul Stockord | @paulstockford | Contact Center Industry Analyst
  46. Monica Norton | @monicalnorton | Content marketer, editor, and writer (@Zendesk @JoinRelate)
  47. Neal Topf | @nealtopf | President of @Callzilla
  48. Jessica Noble | @jessicajnoble | Strategy & Customer Experience Consulting Leader
  49. Mike Maffei | @CxCallCenters | Founder of @Aledium
  50. Kevin Hegebarth | @kghegebarth | Marketing VP @hireiqinc