On daily bases people use different screen
sharing solutions and many of them never think that co-browsing is something
different from it. With traditional screen sharing a rep can see everything
that’s on the presenter’s computer, including all the open tabs, applications, documents
and programs. The rep can also control everything on the presenter’s computer. A
great way in dealing with some close friends or relatives, no more!
If you’re a serious company you cannot
use screen sharing. It’s a problem for customers who might have a concern
allowing a rep to access the entire desktop. In other words it’s a security
headache for the companies who want to show some private data. And here the
most customer-friendly technology comes to help.
Collaborative browsing, also known as co-browsing is a relatively new technology which enables
the simultaneous viewing of specific web pages by more than one individual. It is
helpful in solving different problems. Nowadays many companies use it to offer
a live help to their customers. Co-Browsing lets the rep to remotely see only the
page the customer is on at the moment. Effectively, co-browsing allows a
company and a customer to "be on the same page." This makes co-browsing
much more secure than traditional screen sharing, especially dealing with
sensitive information. No user downloads or installations are needed for
co-browsing!
Co-browsing is deployed across nearly every industry starting from
online education, insurance companies, banking, governmental segments, etc.
(even army uses it to provide a place to meet 24/7 for the people and
organizations engaged in keeping the peace). It’s widely used for customer/sales
support, shopping, trainings, collaboration, transactions. Imagine how easy it
will be to conduct sales using co-browsing! Call center agents use co-browsing
to help customers navigate the company website. It’s also useful for group
projects requiring joint information access between users. Plus to all its numerous
benefits, the most important thing is that co-browsing guaranties security
while sharing your web.
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