“Make your customer’s day”- a
well-known statement used for all customer types. And many people will agree if
we don’t make our customers happy, they can make our lives complicated. What
can be worse than a negative word-of-mouth? Lost customers not only affect your
business, but also prevent from attracting new customers.
But keep in mind that
unhappy customers are like competitors, they
give you an opportunity for change and improvement, they can even give birth to new ideas. Win back every single
customer or it will cost your business lots.
In evidence
to this I’d like to share an Infographic with some stats on poor customer
experience and its cost:
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